Local company Croft Property Maintenance asked me to create a logo for their expanding business. 

Operating in a crowded market, it was important for the design to stand out among the competition, and as such, I wanted to ensure the design was in keeping with the industry while also not using overly cliched imagery like power tools or images of homes, like other brands within the local area all adopted.

With their name being the main focus of the brand, the concept for the design was taken from the deconstructed shape of a house to give a unique and modern look.

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