As a new freelance PR and communications business, Feral needed a modern logo identity and website designed in time for the company launch.
With a brand name that could conjure up the wrong image, it was important for the logo to represent their professional communications business as opposed to an outdoor brand. Using a classic speech mark, we played with the typography within the design to add a hint of wildness while keeping it appropriate within the industry.​​​​​​​
To meet the clean, modern and timeless look the client wanted, a minimalist colour palette and design was adopted for both the logo and website in order to meet the brief, and from initial wireframes, the website was then built and self-hosted with WordPress, where additional branded documents were also created for download.
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